Scheme writes on Slashdot: Let’s say 95% of the population were hopelessly hooked to Coke because of unknown addictive agents within it. It tastes like crap – but everybody uses it cause they’re hooked. Pepsi tastes way better, but it’s not a substitute because you can’t get the same fix that you can from the unique taste of Coke. Also, Coke users become extremely hyper and start babbling in a language (Coke-speak) that only other Coke users can understand. Workplaces decide to standardize on Coke-speak, so you must drink Coke if you want a job and be able to communicate. Read more for an insightful analysis of Microsoft and Netscape. Very well done.